Protein cereals are all the rage and every week seems to see a new option appear on our shelves. An important ingredient here is extruded protein crisps (whether soy, pea or whey), which give the crunchy and crispy texture we love. So let’s look at some of the brands using extruded protein in protein cereals.
As well as the smaller, independent brands you'll notice that even the big cereal brands are hopping on extruded protein train.
The fact that big brands are doing this makes us wonder if it's the brand people are buying instead of the product itself. But when we compare the big brands to these smaller brand examples, we can't help but feel that the smaller brands are doing extruded protein cereal better.
Body Genius offers a dark chocolate protein crunch cereal in a cool Mason jar package (44g of protein per 100g).
Magic Spoon sells a cheerio-like cereal in a range of flavours and includes 12-14g of protein per serving. You can buy all the flavours in a variety pack.
Spacies is another high-protein cheerio-esque cereal packed with a whopping 38g of protein per 100g. The space theme is great, too.
Catalina Crunch also sells a variety pack of different flavoured cereals that are reminiscent of mini Weetabix. Each serving contains 11g of plant protein.
Three Wishes brings us a grain-free high-protein cereal, again following the cheerio style. Each bowl contains 8g of protein.
Weetabix sells a wholegrain wheat protein cereal. Two weetabix contains 12g of protein.
General Mills also offers a high-protein Wheaties cereal in a honey pecan flavour (21g of protein per serving).
We talk a lot about the price of protein (powder) per kilo, but another metric of importance is the price per serving. And to help navigate that — particularly in product development — you need to understand serving size.
Of all the gummies across Europe and North America, 98% of products only contain one flavour. It seems that the flavours associated with gummies aren’t nearly as diverse as flavours we see in protein products. But why?
We regularly bring you pricing updates for protein RTMs, but what about how prices have been trending over the past year? We’ve analysed all protein RTM products sold on Amazon UK between May 2023 and April 2024 to better understand what’s been going on.
The gummies market was valued at USD 22.78bn in 2023 and is expected to reach USD 66.56bn by 20231. It comes as no surprise, then, that as the category grows, so too does the range of products within it. What's interesting to see though, is how many of these products are developing beyond the more traditional multivitamin format.
Do brands specialise in one gummy category or do they provide a diverse range of gummy products? Interestingly, only a small number of brands specialise in a single gummy category. Both the European and US/Canadian markets see brands frequently feature three or more gummy categories in their product range with the exception of CBD gummies.
Active ingredients are the main components of a supplement - designed to cause a desired effect(s) on the body. Some supplements contain several actives to achieve multiple health benefits. Going one step further, companies also introduce branded actives to elevate a supplement's quality and price.
Given the economic instability of recent years, we’ve been surprised to see prices across several protein powder categories drop in the last 12 months. While some of these decreases have only been slight, others have been more significant.
As consumer awareness around the importance of healthy lifestyle choices continues to rise, so too does the global superfood powder market, with some valuing it in the region of $7 billion. Superfood blends can be classified into four main categories: greens, reds, adaptogenic, and ‘other’. Within our ANIE database, we currently track nearly 1,000 superfood products across Europe and North America, giving us ample insight into the market.
As one of the newer protein compositions to enter the market, clear protein faces additional challenges when it comes to competing against the better-established protein categories. One of the ways we’re seeing clear protein products distinguish themselves from other protein supplements is by using specific key word descriptors.
Google search terms can tell us much more than what keywords people are looking for; take a longer-term view for example and trends start to appear. To better understand the types of products consumers are looking for and whether this is changing, we’ve taken a look at the five year search trends for ‘protein powder’, ‘protein bar’ and ‘protein drink’.
This month, we’re looking at pre-workout RTMs. We analysed 1,480 products from 680 brands across Europe and the US and Canada to find out the following…
We all know sustainability is important, and it’s interesting to see the different ways that brands approach the issue. One thing we’re seeing more and more of is the use of upcycled ingredients.
Across both Europe and North America, the majority of gummy products come in just one flavour. The question is - in a world where flavour reigns supreme, why are gummies keeping it simple?
