Interactive analysis and exploration into the positioning and nutritional characteristics of sport, active and lifestyle nutrition products.
Helping you to make sense of the trends. Informing strategy and innovation.
In depth knowledge at scale
We want you to understand the active nutrition space as well as we do.
US and EU datasets covering Bars, RTDs, Pre-workouts, Nootropics and Injury.
Focused datasets which represent high growth categories.
Expert insight – Accelerated innovation
We are industry insiders. Fifteen years of experience working with brands, ingredient suppliers and retailers on strategy and innovation. Our tools help you get in, do better or establish where next in the market.
Explore. Innovate. Communicate
Interact with the Database to explore, analyse and track. Read our Reports to discover trends, insights and our recommendations. Partner with us on Consulting projects for custom analysis and workshops.
Nick Morgan
Nick is an acknowledged expert and active leader in sport, exercise and nutrition for nearly a decade. The idea for Nutrition Integrated is a response to the challenge he faced when trying to use product data in consultancy projects.
Dan Watt
Dan's mission is to make data-driven decisions easy for businesses. He has data visualisation and system design experience across a range of industries, alongside a passion for endurance sport.