Meet the world’s only dedicated analytic platform for active nutrition.

Nutrition Integrated supplies companies with the data, tools and insights to understand the moving landscape and make smarter decisions.

The platform

Valued by businesses across the active nutrition supply chain.

Data - In depth knowledge at scale

An extensive product database that includes functional bars, protein powders and all products related to gaming across the EU and US.

  • Covering startups, DTC, retailers and e-tailers.
  • Nutrition, ingredients and flavour
  • Claims and positioning
  • Amazon price and revenue
  • Industry informed categorisation
  • Net change based on launches and delists
Explore the data

Analysis - Find opportunities and test hypotheses

Interactive tools to support decision making, innovation and business development.

  • Brand directory searchable by product types
  • Trend tracker for custom datasets
  • New product feed
  • Nutrient and ingredient dashboards
  • Amazon revenue dashboard
  • Comprehensive filtering covering claims, nutrients and ingredients.

Insight - The ‘so what’ from industry insiders

Content focused on the industry’s biggest talking points, discussing how the market looks today, how it has changed, where it will go in the future and what this all means.

  • Insider industry knowledge and expertise
  • Interpretation of new and unique products and industry news
  • Data insights and market foresights
  • Underpinned by the most up to date product data
  • Deep level understanding of the landscape, trends, and opportunities for innovation
Inbox user interface

Case Studies

FrieslandCampina refined the positioning of their bar solutions
Learn how FrieslandCampina used our data to find NPD opportunities
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Nuzest optimised their approach to market for nutrition bars
Learn how Nuzest used our data to differentiate themselves from the competition
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Beneo trust our expertise on the gaming market
Learn how Beneo used our data to enhance their understanding of the gaming market.
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Glanbia Performance Nutrition trust us as category experts
Learn how Glanbia work with Nutrition Integrated to make data driven decisions
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AminoLabs work with our data to support product innovation in protein powders
Learn how Aminolabs used our data to understand who is winning
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Wow Hydrate optimised their position in the market
Learn how Wow Hydrate used our data to support customer sell in
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APAX Partners trust our expertise in the bar market
Learn how APAX Partners used our data to gain new investment opportunities
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