The gummies market was valued at USD 22.78bn in 2023 and is expected to reach USD 66.56bn by 20331. It comes as no surprise, then, that as the category grows, so too does the range of products within it. What's interesting to see though, is how many of these products are developing beyond the more traditional multivitamin format.
So we thought we'd share a round up of some of the more interesting products we've seen, split as per the categories in our latest gummies report (see main picture for breakdown), to really help bring the bigger picture to life.
Beauty and collagen
Bloom Robbins, Love is in the Hair. Bloom Robbins previously only made hair products but has since diversified, making other health and wellbeing gummies for immunity, sleep, and more. Each serving (two gummies) contains 5000mcg of biotin, 5.1mg of zinc, and other vitamins. Marketed for hair concerns, they use imagery of lush unicorn mane to really make their point.
Vitammies, Biotin Gummies. This is a product that claims to be plant-based contains 200mg of fish collagen in each gummy. It does specify in the Q&A that it’s non vegan, but a bit confusing nevertheless.
Women’s Health
Feminize HRT Gummies for Estrogen. US brand Feminize has a range of products designed to support gender transition, with a particular emphasis on hormonal support.
Olly’s Perfect Women's Multi and Teen Girl Multi gummies. One brand, two products that contain different nutrient doses for teen girls and adult women to meet their different physiological needs.
Sleep
Grab the Gold Super Burner Gummies. These Super Fat Burner Gummies from Grab the Gold combine sleep and a weight loss positioning and build on the basis that poor quality sleep can lead to weight gain. They use ingredients “known for their relaxing and fat-burning qualities” to reduce stress and anxiety and in turn promote a better night’s sleep.
Envycure Magnesium Gummies. Branded for night time muscle cramps and sleep support, these gummies have a liquid filling with GummieJel technology, encapsulating active substances in a gel outer layer.
CBD
Bio-Synergy Chill Gummies. Chill CBD gummies position themselves as a “convenient way to take CBD” and the “ideal way to wind down after a long gaming session”.
No square eyes here 👀
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