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Nicole Brooks
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We talk a lot about the price of protein (powder) per kilo, but another metric of importance is the price per serving. And to help navigate that — particularly in product development — you need to understand serving size.
So here you go — the charts show the most popular serving size for each protein powder subcategory in Europe and in the US & Canada.
This isn't a post trying to explain what you already know, it's just an FYI to give you information that's critical to the value economics of protein.
Europe
US & Canada
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Collagen source comparisons: Europe vs North America
Do you know how collagen sources differ between Europe and North America? Let's take a look...
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Search trends reveal protein preferences
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Trend watch: upcycled ingredients
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How many flavours do gummies typically come in?
Across both Europe and North America, the majority of gummy products come in just one flavour. The question is - in a world where flavour reigns supreme, why are gummies keeping it simple?
Revealed: most popular collagen formats
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