Collagen: the beautiful protein
We think of collagen as the 'beautiful' protein. Sure, it’s the most abundant protein in the body, and it’s known for joint health, but we never think of that first when we think of collagen. Making us beautiful and youthful, with flowing hair, glowing skin and manicured nails: that’s collagen.
Collagen: the ultimate beauty supplement
The fact that collagen has been cemented into our minds as a beauty supplement also means that collagen has an unopposed place in the market. Because, whether we want to admit it or not, we judge aesthetics.
How social media is driving the popularity of collagen
In a world where the younger (and older) generations are living vicariously through social media, collagen has grown and grown as the beauty supplement of choice. It’s not just our everyday use of social media that’s driving collagen sales, it’s also the not-so-new but ever-growing influencer marketing that has taken a firm grip on social media. Now we have people who look like Greek gods selling us a collagen supplement and promising us that we can look like them, live their lives, and be youthful and beautiful if we buy the affiliate collagen they market.
Remote working: why collagen is more relevant than ever
We can’t seem to get away from our reflections these days, particularly after covid where working remotely is the norm. This means more of us are glued to a computer screen and during meetings on one of the hundred different virtual meeting platforms, we all look down at the right-hand corner with the little window showing our bad side. You’re only lying to yourself if you say you’re actually watching the presentation slides being shared.
Collagen reigns supreme
Put all of these contributing factors together and you get a playground for collagen to reign supreme as the protein for beauty from within. It’s tapped into our emotions, and we can’t get away from it.
So, what does collagen compete against? Nothing that we can afford.
