If you weren't aware of Supreme, then you should. And for those that do, i suspect many of you only took notice in July 2021. That is because Supreme acquired Sci-Mx from Samworth Brothers in order to complement their existing Sports Nutrition & Wellness product portfolio, whilst simultaneously taking hold of a new 52,000 sq ft manufacturing and distribution facility. But this wasn't just any acquisition. Sci-Mx, so well known to many in the industry as a legacy brand, had been struggling to maintain traction with consumers to the extent they effectively went out of business. It is a wake up call for all in the industry that despite the wave of optimism to the opportunities in sports nutrition, it has never been so difficult to navigate. But this isn't just about the story of Sci-Mx - it is the story of Supreme and Sandy Chadha (CEO) tells that story perfectly. Sandy talks us through the acquisition of Sci-Mx in addition to the vision and approach of Supreme to building a Sports Nutrition and Wellness portfolio that will have an important role to play in the sports nutrition industry moving forward.
A great listen, not just in content, but the intensity and passion you can feel from Andy who used and believed in the product himself. A reminder that it always starts from the top. Andy also reminds us that the principles that underpin the success of Myprotein are also relevant to him in his new venture, Naturecan – a leading CBD company. A podcast with insights relevant to us all…
Stefan Lagerqvist is the CEO of N!cks a leading brand in Sweden with a portfolio of bars and ice cream. Stefan talks us through the growth N!cks, how innovation has helped define their success so far, and the impact a recent capital raise of 30 million USD will have on their business.
Gary Kleinman is co-founder of Skinz.gg a start up gaming brand that is focused on player performance and healthcare. Gary provides us with a unique insight into the world of gaming and the role of nutrition, reminding us that it is not about games per se, but the community and lifestyle.
Healthy snacking, and bars in particular, is a fascinating category. It is constantly referred to as a buoyant category - one that transcends the trend of convenience, or sports nutrition going mainstream - and it is surrounded by brands who've been successful like Grenade, Fulfil or Kind. However, it is competitive and increasingly saturated with more brands and more products looking to find the next big break through. So what is it like to be in the 'mixer'? Suzie Walker founded The Primal Pantry as healthy snacking started to take off, and was one of the 'next big brands'. Suzie helps us understand the story, how the category evolved, what it was like to build a brand and navigate everything that comes with it such as growth, investment and people. We also find out about her latest venture - building a keto brand, direct to consumer. One significant trend, in the fastest growing channel... they are a brand to watch.
Vieve Protein Water is the textbook product. Consumers want more protein, in a convenient format and they want it to be refreshing (not like a 'shake'). It is not so much sports nutrition has gone mainstream, but protein has become a better for you water. Raf Rozenson is the CEO and founder of Vieve Protein Water and offers us his insights into the why he started the brand, who his consumers are and the challenges of building a protein RTD in today's market, not least the influence of DTC and Amazon versus traditional bricks and mortar retailers.