Meal replacements: A category redefined

Increasingly we’re seeing a shift away from the negative connotations of ‘anti-ageing’ and towards the endless opportunities of ‘agelessness’. But is there a way to harness these opportunities in an industry that has traditionally been prescriptive about what the body needs at different stages?

Tapping into consumer trends is key to developing successful products. As category specialists in active nutrition, we’ve taken a closer look at the macro trends for 2024 to help you understand what they really mean for the sector.

As sustainability becomes more important to consumers and retailers the active nutrition industry has responded in a multitude of different ways.

Science and practical application is one thing, but how are brands and products currently serving the female consumer.

The gut and the microbiome is one of the most important target areas to improve human health. And it is not just about symptoms of gut discomfort but multiple other interrelated benefits such as the brain. In fact, our gut is often referred to as our second brain - with huge scientific development on the ‘gut-brain’ axis.

During this webinar we will delve into the pre-workout powder and how it's being redefined to support energy and gaming.

Active nutrition has never been so competitive. Categories are evolving, brands are democratising and new products are launching every day. And all this against a backdrop of challenging macroeconomic conditions.