Protein Powders

  • Sports Nutrition 2.0

    How has the sports nutrition industry evolved over time? What are the main brand propositions today, how are existing brands adapting, and how are newer brands disrupting the market?

    The role of Protein Powders

    What are the different types of protein products, what function do they play and how are they categorised? Importantly, how are they differentiated based on price?

    Has whey had it’s day?

    How does the whey market look, how do brands structure their range, and how do they differentiate? 

    Is the future plant?

    The rise of the vegan protein powder market, different brand approaches, and the key characteristics of vegan powders, including price point. Are they any different from their animal-based counterparts?

    Next generation calories

    how has the gainer market changed? How has the shift towards active lifestyle affected sports nutrition brands, has this contributed to the rise in meal replacements? And how do these compare to the traditional gainer proposition?

    The next big proposition

    Besides the key trends in the powder market, which brands are challenging the concept of sports nutrition? How are they innovating in terms of positioning, format, ingredients and packaging? 

Nick Morgan

Nick began his career as an exercise physiologist in elite sport before working at GSK and then consulting into the active nutrition industry since 2010. His primary focus is on how our understanding of science, the consumer and the market integrates to underpin business strategy and innovation.

Eva Prato Luna

Eva has a passion for sports nutrition and a flair for data analysis. Her primary focus is translating the detail of thousands of data points into actionable insights