Future reports are designed to accelerate your understanding of specific topics within product categories. They are available to purchase as individual reports or entire categories, either with US or EU data. We know that data is best served fresh, which is why all of our reports and categories can be purchased on a subscription basis so the report data is updated for the following 12 months.

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Bars

Gaming

RTD

EU

US

Claims

Collagen

Drinks

Energy Drinks

Format

Functional Ingredients

Gaming

Health

Ingredients

Keto

Nootropics

Positioning

Product Type

Protein

Shots

Sugar

Protein Drinks – Life Beyond Sports Nurition
October 2020

Protein shakes are moving away from the traditional sports market and diversifying into active lifestyle/nutrition. This has resulted in a very broad drinks landscape where protein is the star player. Through the use of different ingredients (protein sources, functional ingredients) and health and wellness claims, protein shakes are also trying to keep on top of […]

from £3495
Drinks
Product Type
Protein
Gaming Nutrition – A Leap Into The Virtual World
October 2020

Gaming nutrition is an emerging and rapidly growing branch of active nutrition, with lots of scope for innovation. There is a rise of new brands with innovative products, as well as large sport or active nutrition brands diversifying and adding gaming products to their already trusted product range. But, like the bars and drinks market, […]

from £3495
Energy Drinks
Gaming
Nootropics
Positioning
Product Type
A Shot at Mainstream Function
July 2020

Although shots are a mainstream format, they offer many opportunities for innovation with the use of different ingredients and identification with need states. Many brands are now using this as a basis to expand their product range.

from £3495
Format
Shots
A new normal – Functional soft drinks
July 2020

Active ingredients can be added to a variety of products including juices/smoothies, waters and sodas. Thus providing a ‘better for you’ option (i.e. with added benefits) to frequent soft drink consumers. Often these are ‘trendy’ ingredients such as collagen, probiotics or vitamins and minerals and reflect an increase in consumer demand for healthier/functional products whilst […]

from £3495
Functional Ingredients
Diversification of the classic energy drink
July 2020

Energy drinks have branched out into use for any occasion, from sport and active lifestyle to professionals and gamers. The main focus for brands now is to produce a product which is better, healthier or more functional for the consumer.

from £3495
Energy Drinks
Keeping pace with dietary preferences
July 2020

The modern consumer has complex dietary requirements and preferences. New bars must reflect the rise of different dietary trends(e.g. Keto, vegan, collagen, gluten free).

from £3495
Claims
Collagen
Keto
Trends
How much sugar is too much sugar?
July 2020

Sugar is a hot topic across the nutrition industry, with many brands trying to reduce sugar content without compromising flavour. 

from £3495
Sugar
Food vs Nutrition – The eternal debate about what is ‘healthy’
July 2020

With an increased public interest in health and conscious eating, brands are trying to navigate what ‘healthy’ means to the consumer. Whether it is a focus on macronutrients or rather the use of whole-food ingredients. 

from £3495
Health
Ingredients
Protein – A macro trend that shows no sign of slowing
July 2020

Protein has become a ‘buzz word’ across all markets and is no longer solely associated with athletes and sport. Consumers have identified the importance of protein across all lifestyles. As a result, many products are including protein and calling it out on pack, regardless of dose.

from £3495
Protein
A merger of markets: how are brands positioning themselves?
July 2020

An increase in consumer awareness/interest in health and nutrition has led to increased diversification of the snacking market. With many brands trying to enter this market, there are many product propositions, all targeting different ingredients, claims and nutritional profiles.  In this dynamic market, products maintain a focus on ingredients, claims and nutritional profiles. 

from £3495
Positioning
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