Protein – A macro trend that shows no sign of slowing

Protein has become a ‘buzz word’ across all markets and is no longer solely associated with athletes and sport. Consumers have identified the importance of protein across all lifestyles. As a result, many products are including protein and calling it out on pack, regardless of dose.

This report looks further into how the bar market is shaped by protein source, dose and claim.

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What's Included

  • Report
  • Powerpoint Presentation
  • Infographic
Price options
  • July 2020 report only: £3495
  • 1 year subscription* £5250

What will you learn?

  • How are different approaches/ingredientes being used to make a protein claim?
  • Do those who call out protein on pack actually have a sufficient dose?
  • What are the predominant protein sources?
  • How many use added protein vs. how many use natural protein sources (e.g. nuts and seeds)?
Protein is a surrogate measure of health
Number of bars with a protein claim - Pie chart
Top claims used - Bar chart
Taking a more mainstream approach
Protein per serving - Histogram
Protein per serving split by product type - Histogram
Serving size vs Protein dose - Scatter chart
A shift in protein source
Protein source in protein bars - Tree map
Protein source in nutrition bars - Tree map
Plant protein sources - Tree map
The use of collagen - Pie chart
Protein dose vs source - Histogram
The HiLo phenomenon
Use of sugar claims - Pie chart
Protein dose vs Sugar dose - Scatter chart
Number of ingredients in HiLo bars - Histogram
Use of polyols - Tree map
A drive for 'Naturalness'
'No Added Sugar' claim use - Pie chart
Bars with a protien claim but no added protein - Pie chart
Top claims in nutrition bars - Bar chart
Top ingredients used - Bar chart
Number of ingredients in nutrition bars - Histogram
Nutrition vs protein bars -Nutritional comparison
Enhancing the tasting experience
Flavours used - Word cloud
Top flavour combinations - Bar chart
Top chocolate flavours - Bar chart
Top textures - Bar chart

Example Charts