Protein – A macro trend that shows no sign of slowing
Protein has become a ‘buzz word’ across all markets and is no longer solely associated with athletes and sport. Consumers have identified the importance of protein across all lifestyles. As a result, many products are including protein and calling it out on pack, regardless of dose.
This report looks further into how the bar market is shaped by protein source, dose and claim.
- Powerpoint Presentation
- July 2021 report only: £3495
- 1 year subscription* £5250
What will you learn?
- How are different approaches/ingredientes being used to make a protein claim?
- Do those who call out protein on pack actually have a sufficient dose?
- What are the predominant protein sources?
- How many use added protein vs. how many use natural protein sources (e.g. nuts and seeds)?
|Protein is a surrogate measure of health|
|Number of bars with a protein claim - Pie chart|
|Top claims used - Bar chart|
|Taking a more mainstream approach|
|Protein per serving - Histogram|
|Protein per serving split by product type - Histogram|
|Serving size vs Protein dose - Scatter chart|
|A shift in protein source|
|Protein source in protein bars - Tree map|
|Protein source in nutrition bars - Tree map|
|Plant protein sources - Tree map|
|The use of collagen - Pie chart|
|Protein dose vs source - Histogram|
|The HiLo phenomenon|
|Use of sugar claims - Pie chart|
|Protein dose vs Sugar dose - Scatter chart|
|Number of ingredients in HiLo bars - Histogram|
|Use of polyols - Tree map|
|A drive for 'Naturalness'|
|'No Added Sugar' claim use - Pie chart|
|Bars with a protien claim but no added protein - Pie chart|
|Top claims in nutrition bars - Bar chart|
|Top ingredients used - Bar chart|
|Number of ingredients in nutrition bars - Histogram|
|Nutrition vs protein bars -Nutritional comparison|
|Enhancing the tasting experience|
|Flavours used - Word cloud|
|Top flavour combinations - Bar chart|
|Top chocolate flavours - Bar chart|
|Top textures - Bar chart|