Gaming Nutrition – A Leap Into The Virtual World

Gaming nutrition is an emerging and rapidly growing branch of active nutrition, with lots of scope for innovation. There is a rise of new brands with innovative products, as well as large sport or active nutrition brands diversifying and adding gaming products to their already trusted product range. But, like the bars and drinks market, there is also a variety of different approaches to the gaming nutrition market in terms of product types, claims and ingredients. Energy Drinks dominate the gaming nutrition market, however there is also a platform for the use of nootropics.

This report looks into the gaming nutrition landscape, showing the different product types and approaches. It explores the composition and characteristics of gaming energy drinks and nootropics and how, despite the scope for innovation, many products are opting for similar formulations, perhaps going for the “safe option” into the market.