Gaming Nutrition – A Leap Into The Virtual World
Gaming nutrition is an emerging and rapidly growing branch of active nutrition, with lots of scope for innovation. There is a rise of new brands with innovative products, as well as large sport or active nutrition brands diversifying and adding gaming products to their already trusted product range. But, like the bars and drinks market, there is also a variety of different approaches to the gaming nutrition market in terms of product types, claims and ingredients. Energy Drinks dominate the gaming nutrition market, however there is also a platform for the use of nootropics.
This report looks into the gaming nutrition landscape, showing the different product types and approaches. It explores the composition and characteristics of gaming energy drinks and nootropics and how, despite the scope for innovation, many products are opting for similar formulations, perhaps going for the “safe option” into the market.
What's Included
- Report
- Powerpoint Presentation
- Infographic
- January 2021 report only: £2495
- 1 year subscription* £3750
What will you learn?
- Which brands are innovating in this area and how does the gaming market differ from other nutrition markets?
- Which ingredients and formulations dominate in gaming products?
- How are claims leveraged for gamers/What is important to gamers?
- Which other trends and consumer needs could shape the gaming nutrition industry?
Contents |
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The early players - brand types |
Brand landscape - Word Cloud |
Products sold by brands - Venn Diagram |
Is it all a positioning game? - how does the gaming market differ from other markets |
Product Types - Pie chart |
Products per brand - Histogram |
Energy Drinks |
Format Split (powders vs drinks) - Pie Chart |
Core claims - Bar Chart |
Active ingredients used - Word Cloud |
Active ingredients per product - Histogram |
Selected active ingredients dose - Scatter Chart |
Use of Caffeine and branded forms - Pie Charts |
Flavour profiles - Word Cloud |
Nootropics |
Top claims used in capsules/tablets - Bar Chart |
Active ingredients used - Word Cloud |
Nootropic approaches in gaming |
Wider Nootropic Landscape |
The future of gaming nutrition |
Areas of focus for gamers |
Food with a purpose |