Gaming Nutrition – A Leap Into The Virtual World

Gaming nutrition is an emerging and rapidly growing branch of active nutrition, with lots of scope for innovation. There is a rise of new brands with innovative products, as well as large sport or active nutrition brands diversifying and adding gaming products to their already trusted product range. But, like the bars and drinks market, there is also a variety of different approaches to the gaming nutrition market in terms of product types, claims and ingredients. Energy Drinks dominate the gaming nutrition market, however there is also a platform for the use of nootropics.

This report looks into the gaming nutrition landscape, showing the different product types and approaches. It explores the composition and characteristics of gaming energy drinks and nootropics and how, despite the scope for innovation, many products are opting for similar formulations, perhaps going for the “safe option” into the market.

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What's Included

  • Report
  • Powerpoint Presentation
  • Infographic
Price options
  • October 2020 report only: £3495
  • 1 year subscription* £5250

What will you learn?

  • Which brands are innovating in this area and how does the gaming market differ from other nutrition markets?
  • Which ingredients and formulations dominate in gaming products?
  • How are claims leveraged for gamers/What is important to gamers?
  • Which other trends and consumer needs could shape the gaming nutrition industry?
Contents
The early players - brand types
Brand landscape - Word Cloud
Products sold by brands - Venn Diagram
Is it all a positioning game? - how does the gaming market differ from other markets
Product Types - Pie chart
Products per brand - Histogram
Energy Drinks
Format Split (powders vs drinks) - Pie Chart
Core claims - Bar Chart
Active ingredients used - Word Cloud
Active ingredients per product - Histogram
Selected active ingredients dose - Scatter Chart
Use of Caffeine and branded forms - Pie Charts
Flavour profiles - Word Cloud
Nootropics
Top claims used in capsules/tablets - Bar Chart
Active ingredients used - Word Cloud
Nootropic approaches in gaming
Wider Nootropic Landscape
The future of gaming nutrition
Areas of focus for gamers
Food with a purpose

Example Charts