Food vs Nutrition – The eternal debate about what is ‘healthy’

With an increased public interest in health and conscious eating, brands are trying to navigate what ‘healthy’ means to the consumer. Whether it is a focus on macronutrients or rather the use of whole-food ingredients. 

This report looks at the split in the market and how either approach compromises/defines the other components of the bar (taste, nutrition).

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What's Included

  • Report
  • Powerpoint Presentation
  • Infographic
Price options
  • July 2020 report only: £3495
  • 1 year subscription* £5250

What will you learn?

  • How many bars are using fewer ingredients? how does this affect nutritional values?
  • Despite the increased demand for 'healthier' bars, there is still a large use of indulgent flavours. How is this achieved?
  • Are there any innovative or unique apporaches?
Contents
Is a macronutrient approach better?
Number of ingredients - Histogram
Average nutritional profile
Serving size - Histogram
Protein source in protein bars - Tree map
Sugar source in protein bars - Tree map
Wholefood sources - Tree map
Is food first, foods you can pronounce better?
Number of ingredients - Histogram
Average nutritional profile
Serving size - Histogram
Protein source in protein bars - Tree map
Sugar source in protein bars - Tree map
Wholefood sources - Tree map
Discussion on compromise
Low ingredient vs high ingredient bars - Nutritional comparison
Flavour analysis
Flavour choice in nutrition bars - Word cloud
Flavour choice in protein bars - Word cloud
Top flavour combinations - Bar chart

Example Charts