Food vs Nutrition – The eternal debate about what is ‘healthy’
With an increased public interest in health and conscious eating, brands are trying to navigate what ‘healthy’ means to the consumer. Whether it is a focus on macronutrients or rather the use of whole-food ingredients.
This report looks at the split in the market and how either approach compromises/defines the other components of the bar (taste, nutrition).
What's Included
- Report
- Powerpoint Presentation
- Infographic
- July 2020 report only: £3495
- 1 year subscription* £5250
What will you learn?
- How many bars are using fewer ingredients? how does this affect nutritional values?
- Despite the increased demand for 'healthier' bars, there is still a large use of indulgent flavours. How is this achieved?
- Are there any innovative or unique apporaches?
| Contents |
|---|
| Is a macronutrient approach better? |
| Number of ingredients - Histogram |
| Average nutritional profile |
| Serving size - Histogram |
| Protein source in protein bars - Tree map |
| Sugar source in protein bars - Tree map |
| Wholefood sources - Tree map |
| Is food first, foods you can pronounce better? |
| Number of ingredients - Histogram |
| Average nutritional profile |
| Serving size - Histogram |
| Protein source in protein bars - Tree map |
| Sugar source in protein bars - Tree map |
| Wholefood sources - Tree map |
| Discussion on compromise |
| Low ingredient vs high ingredient bars - Nutritional comparison |
| Flavour analysis |
| Flavour choice in nutrition bars - Word cloud |
| Flavour choice in protein bars - Word cloud |
| Top flavour combinations - Bar chart |
Example Charts
