Diversification of the classic energy drink

Energy drinks have branched out into use for any occasion, from sport and active lifestyle to professionals and gamers. The main focus for brands now is to produce a product which is better, healthier or more functional for the consumer.

This report explores the changes in the composition of energy drinks which has helped increase their appeal to different audiences.

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What's Included

  • Report
  • Powerpoint Presentation
  • Infographic
Price options
  • July 2020 report only: £3495
  • 1 year subscription* £5250

What will you learn?

  • Fragmentation of the energy drinks market
  • How does the drive for more 'natural' drinks affect drink formulations?
  • What new positionings and beenfits are being associated with energy drinks?
Everyone wants a piece of the market
Brand landscape - Word cloud
Fragmentation of energy drink market
The overall proposition is consistent
Top 10 on pack claims - Bar chart
A healthier energy drink
Active ingredients - Word cloud
Caffeine dose per serving - Histogram
More than just energy
Addition of other ingredients - Bar chart
Prevalence of "with Benefits" claims - Bar chart
Sports nutrition goes mainstream
An energy drink for every occasion

Example Charts