APAX Partners trust our expertise in the bar market
Apax are a financial group who are responsible value creators and growth accelerators for ambitious entrepreneurs. They invest in companies with high potential and aid entrepreneurs to provide them with expertise and financial support they need to commit to responsible growth.
We were approached by the director Julian as they wanted to gain a better understanding of the healthy snacking market to approach investment acquisition opportunities, with a particular focus on the bar market.
Therefore, Nutrition integrated held an interactive workshop on the sports nutrition landscape focusing on bars in terms of end-consumer dynamics, brand vs private labels and manufacturer’s dynamics, ensuring the data and insights provided were personalised to the APAX business.