A Shot at Mainstream Function
Although shots are a mainstream format, they offer many opportunities for innovation with the use of different ingredients and identification with need states. Many brands are now using this as a basis to expand their product range.
This report breaks down functional shots, looking at the main claims, positionings and ingredients used as well as brands’ approaches to the shot market.
- Powerpoint Presentation
- July 2021 report only: £1995
- 1 year subscription* £3000
What will you learn?
- How are brands using shots to target different positinoings?
- Which claims dominate amongst shots?
|An inherently functional format|
|Brand landscape - Word cloud|
|Top active ingredients used - Bar chart|
|Brand purpose or range extension?|
|Brands selling shots only vs more product types - Pie chart|
|Number of shots/products per brand - Histogram|
|Energy is the main platform|
|Top on pack claims - Bar Chart|
|Product and range naming approaches - claim or ingredient-led?|
|Function vs Ingredient claims - Bar chart|
|An accessible format for nootropics|
|Prevalence of nootropic claims - Bar chart|
|Beauty in a bottle|
|Positioning of shots - Pie chart|