A Shot at Mainstream Function
Although shots are a mainstream format, they offer many opportunities for innovation with the use of different ingredients and identification with need states. Many brands are now using this as a basis to expand their product range.
This report breaks down functional shots, looking at the main claims, positionings and ingredients used as well as brands’ approaches to the shot market.
What's Included
- Report
- Powerpoint Presentation
- Infographic
- January 2021 report only: £1995
- 1 year subscription* £3000
What will you learn?
- How are brands using shots to target different positinoings?
- Which claims dominate amongst shots?
Contents |
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An inherently functional format |
Brand landscape - Word cloud |
Top active ingredients used - Bar chart |
Brand purpose or range extension? |
Brands selling shots only vs more product types - Pie chart |
Number of shots/products per brand - Histogram |
Energy is the main platform |
Top on pack claims - Bar Chart |
Product and range naming approaches - claim or ingredient-led? |
Function vs Ingredient claims - Bar chart |
An accessible format for nootropics |
Prevalence of nootropic claims - Bar chart |
Beauty in a bottle |
Positioning of shots - Pie chart |