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A Shot at Mainstream Function

Although shots are a mainstream format, they offer many opportunities for innovation with the use of different ingredients and identification with need states. Many brands are now using this as a basis to expand their product range.

This report breaks down functional shots, looking at the main claims, positionings and ingredients used as well as brands’ approaches to the shot market.

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What's Included

  • Report
  • Powerpoint Presentation
  • Infographic
Price options
  • July 2021 report only: £1995
  • 1 year subscription* £3000

What will you learn?

  • How are brands using shots to target different positinoings?
  • Which claims dominate amongst shots?
Contents
An inherently functional format
Brand landscape - Word cloud
Top active ingredients used - Bar chart
Brand purpose or range extension?
Brands selling shots only vs more product types - Pie chart
Number of shots/products per brand - Histogram
Energy is the main platform
Top on pack claims - Bar Chart
Product and range naming approaches - claim or ingredient-led?
Function vs Ingredient claims - Bar chart
An accessible format for nootropics
Prevalence of nootropic claims - Bar chart
Beauty in a bottle
Positioning of shots - Pie chart

Example Charts

A Shot at Mainstream Function

Although shots are a mainstream format, they offer many opportunities for innovation with the use of different ingredients and identification with need states. Many brands are now using this as a basis to expand their product range.

This report breaks down functional shots, looking at the main claims, positionings and ingredients used as well as brands’ approaches to the shot market.

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