A merger of markets: how are brands positioning themselves?
An increase in consumer awareness/interest in health and nutrition has led to increased diversification of the snacking market. With many brands trying to enter this market, there are many product propositions, all targeting different ingredients, claims and nutritional profiles. In this dynamic market, products maintain a focus on ingredients, claims and nutritional profiles.
This report explores how the changes in consumer demand have diversified the snacking market but also led to merging/similarities across all product types (with an increased focus on active/lifestyle nutrition and a movement away from traditional snack bar propositions e.g. sports bars, cereal bars).
- Powerpoint Presentation
- July 2020 report only: £3495
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What will you learn?
- How is consumer demand driving bar development?
- What are the predominant bar types?
- Who are the main/early players?
- What are the main claims across all bars?
- What are the typical approaches in terms of ingreidents and/or nutritional value?
|Setting new boundaries - Functional vs better for you|
|Evolution of the bar market - Diagram and summary|
|What do people want? - A look into consumer needstates|
|Positionings covered - Diagram|
|Changes in claims|
|How do we define "health"?|
|Top Claims - Bar chart|
|The death of Sports Nutrition|
|Brand Types - Word cloud|
|Use of positionings - Pie chart|
|Top functional claims - Bar chart|
|Bars are coming from all directions|
|Products per brand - Histogram|
|The three types of bars|
|Product type split - Histogram|
|Two main propositions - Heat map|